Our tried and tested digital methodology

Let's make it work

We are a design practice and digital agency based in the heart of Leeds. We believe that smart thinking together with clever technologies can make tangible improvements to the way organisations work and how their audiences interact with them.

Our approach

Our tried and tested Discover, Invent, Engineer and Improve method is based around agile principles and a philosophy of co-creation and continual improvement.

Agile delivery: Discovery phase Discover
Agile delivery: Invent phase Invent
Agile delivery: Engineering phase Engineer
Agile delivery: Improve phase Improve

Discover

We get to the root of the problem and we never make assumptions. We always gain input from your users – we talk to them, we go where they go, we do what they do. We understand the challenge from their perspective.

Invent

Now, our design and creative process kicks in. We co-create solutions and apply the principles of design thinking to build wireframes and where necessary, prototypes to test out our ideas and ensure they will solve real-world problems.

Engineer

Only once we’re sure our solution will get results, we start to craft your digital solution. Our expert engineers use the highest quality code and very latest technologies to give you a product that works beautifully – and looks great.

Improve

But we don’t stop there. Because our methodology is based around support and continual improvement we constantly iterate, measure, test and iterate again until we know we have given you a product that works – and keeps working - for you and your users. 

Our values

If we say we’ll do it, we’ll do it - simple

Some of the things we believe in might sound a bit old fashioned – like honesty, trust, integrity and decency. But old fashioned or not, we think these things matter.

When you work with us, you won’t get any surprises (not the bad kind anyway). We’ll never say one thing and do another and we’ll always produce work of the highest possible quality to highest possible industry standards.

Respect the human

We believe that being decent and fair to other human beings makes the world a better place. But not only that. We also believe that it makes for more effective working relationships and better outcomes all round.

When you work with us, you’ll always know who you’re going to be working with. We’ll always be frank and open about our processes and approach.

Form matters, but function comes first

We love making things look great. But saying that, we believe that design can only be great when it solves a user problem, improves a user experience – has a practical application for you and your audience.

When you work with us, we’ll always put you and your audiences first. We’ll never prioritise pure design over functionality. We promise that anything we make, do or build for you will work in a way that meets your objectives.

Never stop learning

We love experimenting, innovating, exploring and learning. It’s only by doing so that we can keep improving, keep on top of the industry and our game (and keep having fun too).

When you work with us, you’ll always get the latest thinking and the very latest technology options. We’ll always bring you fresh ideas and new approaches - we’ll never be stale.

We’re in this together

The world can be a mean old place but we don’t have to be. We believe that you should give back, be nice, collaborate, do stuff you believe in and drink as much strong tea as you can (well, we are based in Yorkshire after all).

When you work with us, we genuinely and wholeheartedly want you to enjoy the experience. We want you to feel as inspired and excited by our ideas as you feel reassured and confident in our approach.

Meet the team

We’re a small but growing team of creative and digital folk who are passionate about producing elegant digital solutions and using digital for good, primarily for the health and fitness sector.

  • Ste Taylor

    Managing Director

  • Mike Stephens

    Operations Director

  • Sean Jessen

    Developer

  • Toby Burkill

    Senior Designer

  • Heather Paxton

    Designer

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