Crafting a sporting collective's digital presence


Form & Glory


Create a new brand from the ground up and design an online shopping experience that allows great art to shine.


Discovery / brand / creative / digital design / UX / web development / e-commerce / PR and digital marketing


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An antidote to the mass-made memorabilia that fills the sporting arena, Form & Glory brings together a collective of creatives to design a series of prints and products that celebrate the true spirit of sport.

We created the brand name, crafted their identity and built an online store while building Form & Glory’s online presence online via PR, social media activity and digital marketing.


Building the brand

We created the brand to appeal to the modern, metropolitan sports fan - sporting digital natives to whom aesthetics and style are paramount. The brand name is based on the two main elements of value proposition: the form of design and glory of sport. The identity, artwork and creative comes together to form a brand tied to creativity, uniqueness, quality and craftsmanship.


Crafting the online experience

Following an appraisal of potential ecommerce solutions we opted to build the Form & Glory website with Shopify, which provides a powerful, lightweight and flexible platform for future growth. Taking its lead from the brand guidelines, the website design and user experience takes a modern, stylish and paired-back approach which gives the great artwork on show space to shine. The website was designed and built with mobile in mind, featuring a super simple mobile purchasing journey.

"Football fans looking for original gift ideas need look no further than the wonderful selection at Form & Glory with prints and t-shirts designed by a selection of artists, all looking to present a new take on the game."

The Guardian Newspaper

Let’s craft something great together.

Or call us on: 01422 417 335