Helping a major UK fitness brand pack a punch online

Gymbox is a innovative chain of gyms with a fanatical following of over 25,000 members. Operating in nine locations across central London, Gymbox offers a super-cool, fun place to work out and find your fit – a world away from the treadmill of ordinary gyms. 

As Gymbox’s digital partner since 2015 Ayup has played the key role in establishing the company’s online presence, helping to increase online bookings and providing ‘always on’ maintenance and support – no sweat!




User experience / digital design / web development / Craft CMS / API integrations / continuous improvement.


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Vil 5360 Cmyk


Gymbox’s business depends on offering its members a totally new and different gym experience. But the first point of contact for many of the company’s web-savvy customers is online - and that makes Gymbox’s digital presence business-critical.

New members must be able to book gym tours and access special offers online whilst existing members must be able to quickly bag their place on one or more of the 104 classes Gymbox puts on across London each day.


When Gymbox realised their website and timetabling solution might be inconveniencing dedicated fans, and effecting brand equity, they wanted a resolution – fast. They needed a digital partner they could trust – with their website, their customers’ loyalty and their brand’s reputation.

Step forward Ayup – now Gymbox’s sole digital partner responsible for maintaining the company’s digital presence, producing on-brand marketing mircosites and supporting the company’s ambitions now and into the future. 

The Ayup-engineered solution delivers:

  • A new consumer website for Gymbox and a digital presence which is now far more consistent with their businesses aspirations and brand – from both a design and technical perspective.  
  • A revised and updated booking and timetabling system which allows Gymbox members to effortlessly book onto the range of funky classes available in locations across the Capital. 
  • From an infrastructure perspective, ensuring that there was no ‘single point of failure’ for the booking system and creating a digital solution that seamlessly integrated with back-end booking and processing systems through multiple APIs.
  • Developing a number of microsites, referral sites, remarketing sites and third party corporate sites to capture customer data and extend Gymbox’s marketing reach. 
  • Integrating the website content, customer data and brand with Gymbox’s in-gym touchscreens by providing a private API for third parties to use – and so giving a seamless experience for members.
  • Supporting Gymbox every day with technical maintenance support – ensuring that Gymbox has a digital presence which is always on, and just like its members, operates at peak performance. 
  • Seamless online services to over 20,000 members, 24/7

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