Work Gymbox@2X

Helping a major UK fitness brand pack a punch online

Gymbox is a innovative chain of gyms with a fanatical following of over 25,000 members in nine locations in central London.

As Gymbox’s digital partner since 2015 Ayup has played the key role in establishing the company’s online presence. Tens of thousands of Gymbox members use the website on a daily basis with nearly 2 million sessions per year. Our work ensures their customer experience is fast and flawless.




User experience / digital design / web development / Craft CMS / API integrations / continuous improvement.


Visit website

Vil 5360 Cmyk
Gymbox Challenge@2X


Gymbox’s business depends on offering its members a totally new and different gym experience. But the first point of contact for many of the company’s web-savvy customers is online - and that makes Gymbox’s digital presence business-critical.

New members must be able to book gym tours and access special offers online whilst existing members must be able to quickly bag their place on one or more of the 104 classes Gymbox puts on across London each day.

Gymbox Solutions@2X


When Gymbox realised their website and timetabling solution might be inconveniencing dedicated fans, and effecting brand equity, they wanted a resolution – fast. They needed a digital partner they could trust – with their website, their customers’ loyalty and their brand’s reputation.

Step forward Ayup – now Gymbox’s sole digital partner responsible for maintaining the company’s digital presence, producing on-brand marketing mircosites and supporting the company’s ambitions now and into the future. 

The Ayup-engineered solution delivers:

  • A marketing website for Gymbox and a digital presence which is now far more consistent with their businesses aspirations and brand – from both a design and technical perspective.  
  • A revised and updated booking and timetabling system which allows Gymbox members to effortlessly book onto the range of funky classes available in locations across the Capital. 
  • From an infrastructure perspective, ensuring that there was no ‘single point of failure’ for the booking system and creating a digital solution that seamlessly integrated with back-end booking and processing systems through multiple APIs.
  • Seamless online services to over 20,000 members, 24/7.
  • Developing a number of microsites, referral sites, remarketing sites and third party corporate sites to capture customer data and extend Gymbox’s marketing reach. 
  • Integrating the website content, customer data and brand with Gymbox’s in-gym touchscreens by providing a private API for third parties to use – and so giving a seamless experience for members.
  • Supporting Gymbox every day with technical maintenance support – ensuring that Gymbox has a digital presence which is always on, and just like its members, operates at peak performance. 

Like the look of our work?

Let's craft something great together

Start a project