Hivbooking Casestudy

Reducing barriers and increasing access to HIV testing and treatment across England.

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Funded by the Comic Relief Think Digital fund, our project mission is to create a freely available, open-source, mobile-friendly, online HIV test booking system that any organisation delivering HIV tests can embed and utilise to increase tests and enable early diagnosis.


Yorkshire MESMAC is one of oldest and largest sexual health organisations in the country, offering services to various communities and committed to stopping HIV transmissions and reducing late diagnosis of HIV infections. In 2015, Yorkshire MESMAC worked closely with Ayup Digital to develop an easy-to-use online HIV test booking system that directly increased tests carried out by 57%.

In 2017 Ayup and Yorkshire MESMAC teamed up to bid for, and secure funding from, the Comic Relief HIV Think Digital fund to redevelop the online booking system as a stand-alone digital product from the ground up, solving current user frustrations, introducing new product features and, crucially, to make it freely available via an open source license for other organisations across the country to deploy to increase access to HIV tests for local populations.

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Our approach

Our approach to the project has been very much inspired by the Government Digital Service Standard. We have adopted an agile, mobile-first, co-design approach, which has involved engaging with stakeholders, through workshops and interviews, in order to develop a product that is more closely married to the various users’ ideal requirements.

Working closely with the Centre for the Acceleration of Technology (CAST), we identified that, rather than HIV test recipients, it will be HIV testing staff who are crucial user group for a successful uptake of the product. Our previous work with Yorkshire MESMAC had already proved that service users (ie test recipients) will utilise and simple, easy-to-use online appointment booking system.

With that in mind, during the first part of 2018, we ran a series of workshops and interviews with support workers from organisations delivering HIV tests in the communities. These sessions focussed on service design, user personas, user journeys, pain-points and product features and outputs from this phase can be found on the project’s open wiki page on Github).

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A vertically sliced front-end prototype has been produced and has tested extremely positively with the original stakeholder cohort - one of the participants is currently scoping out changes to the physical services based on the potential impact of the new digital tool.

See the prototype >